Just when you thought Lay’s had already outdone themselves with potato chip flavors like fried pickles with ranch , they’re back to prove they are not done experimenting.
And this time, they’re taking on a classic comfort food just in time for cooler weather — when we need all the comforting and cozy flavors we can get. Say hello to their newest flavor: grilled cheese and tomato soup.
The new grilled cheese and tomato soup chips feature a combination of tomato and buttery cheese tastes, with a hint of toasted flavor for the ultimate grilled cheese and tomato soup experience. No dunking required!
The new chips will begin hitting shelves Oct. 21, costing around $3.49 for a 7.75-ounce bag. They’ll only be available for a limited time, so you’ll want to make sure you try them before they’re gone.
I was able to sample them ahead of their release and have to say, I am thoroughly impressed. Some food mash-ups miss the mark a bit (looking at you, cookie-flavored candy corn ), but these actually taste like both tomato soup and grilled cheese.
I put plain potato chips in my tomato soup because I love the saltiness combined with the tanginess of the tomato, so I wasn’t surprised I liked them — just surprised at how good they are. You can taste the tomato flavor first, followed by the cheese and a bit of a toasted flavor. The tomato flavor was just enough to not be overpowering, but it was a bit stronger than the cheese.
The launch of the newest flavored chip coincides with a new Gotta Have Lay’s campaign that will give you a chance to win free Lay’s for a year. Beginning Oct. 21, just head to their website and upload a photo of yourself with their new packaging design. While odds of winning depend on the number of people who enter, there will be 200 winners total, so you definitely have a chance.
As I mentioned, this is far from the first interesting flavor Lay’s has released in recent years. We’ve seen everything from Szechuan chicken, tikka masala and Greek tzatziki to flamin’ hot dill pickle .
Other brands have gotten in on the act, too. Kettle Brand chips released a bloody mary flavor back in 2017, and Ruffles (another Frito-Lay brand) had a Mozzarella ‘N Marinara flavor early last year. And Pringles tested Thanksgiving-flavored chips a few years back.